Riding.

It’s in our blood. It’s in our DNA.
It makes us who we are.

It’s how we’re designed.

Only a few of us have what it takes to hit the track, hit the trails, every day, day in and day out.

The thrills of floating over your first set of jumps. The satisfaction of crushing all the other riders at the track. The agony of a shattered wrist. A broken crank or pedal in the middle of a race.

Through it all, we just keep coming back.

It’s just who we are.

It’s how we’re designed.

We build different, because we’re built different.

We ride by design.

Grab of some of the newest BMX and Mountain Biking riding lifestyle apparel to hit the market! Current lines include some of the softest street wear apparel on the market, vibrant hats to tame that helmet hair, and custom decals to tag all your gear with!

All of our products are manufactured in-house in order to pass the savings on to you, the customer! We design, manufacture, and layout almost every aspect of every product directly to ensure the highest level of style, quality, and comfort. If we won’t wear it, we won’t sell it!

We are a rider-owned, rider-operated company with over 20 years in the riding and racing scene. We all love riding and we all love wearing stylish and comfortable apparel. So why not do both?